Nothing beats sweltering 110-degree days in Las Vegas and chugging down cold suds. 7-Eleven is banking on it. The third largest beer retailer is rolling out their store-brand beer at a budget price- but, they say, with a premium taste.
The Game Day beer launch, happening this month at 7-Eleven stores nationwide, takes advantage of the current economic downturn, hoping a long, cold one is the elixir for sagging beer sales.
Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year.
Game Day comes in two varieties. Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5 percent alcohol and 155 calories. The price is between $6.99 and $8.99 for a 12-pack, depending on local taxes and distribution costs, and 24-ounce singles are available for between $1.49 and $1.89.
The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country’s largest contract brewers.
One of the fastest emerging beverage trends – at least, a fad – in Las Vegas is the build-your-own-bloody-Mary bar. Weekly new bars are offering outlets for budding bar chefs to mix and create their own brand of signature brunch cocktails from over 40 ingredients.
Already getting into the spirits- Abbey Road Bar at the Revolution Lounge, Simon’s Restaurant’s Sunday brunches, and also the new Bambu Bar at Mandalay Bay that opens on June 18, providing guests an elegant island feel.
The second of the 2009 Wine Walk events to support the New Vista Community will be held Saturday, April 25 at Boca Fashion Village, 750 S. Rampart Blvd., Las Vegas. The price is $30 per person or two for $50; the event will run from 7 p.m. to 10 p.m. The season’s first Wine Walk took place Saturday, April 5 at Towne Square.
For five years this successful charity fundraiser has been held exclusively on the east side of Las Vegas. However, this year people living in northwest Las Vegas are being invited to participate with a series of dates in Summerlin. Guests will have an opportunity to taste more than twenty different wines while leisurely shopping at Boca Fashion Village or Towne Square. Live entertainment will be provided and Designated Drivers will be made available as needed at no charge to Wine Walker participants.
2009 Wine Walk schedule:
Town Square – May 5, September 5 and October 3
Summerlin-Boca Park - April 25, May 23, September 26 and October 17
New Vista has been providing health care, life skills training and homes to people with learning and developmental disabilities since 1986. Services are paid for by direct contribution, the New Vista Community Emporium (a second hand new and used retail store located at 5220 W. Charleston in Las Vegas) and fund raisers like the annual Wine Walk.
Further information on New Vista and the Wine Walk may be found at http://newvistacommunity.org/