The second season of “Paris Hilton’s My New BFF” premieres Tuesday on MTV, but instead of hanging out and partying in Las Vegas, the filthy rich socialite heiress has plans for finding her next hot and fabulous cohort–in the United Arab Emirates.
According to Variety, Hilton will head to Dubai later this month to begin the 17-day shooting process, with the finale shooting in Los Angeles. Hilton’s current boyfriend, Doug Reinhardt, is likely to appear in the show as well. (However, her other boyfriend, Real Madrid soccer star Christiano Ronaldo, appears to prefer the Las Vegas roulette tables, seen trying his luck at the Palms Casino last week.)
“Paris Hilton’s My New BFF-Dubai,” will be produced by Lionsgate and Ish Entertainment, who have struck a deal with the Dubai-based Uniqon. The deal is part of a larger Lionsgate initiative to locate new international partners.
Michael Hirschorn, co-founder of Ish Entertainment, is enthusiastic about the project. “I love it for the sheer wildcard aspect of it,” he said. “It’s so out of the ordinary.”
The show will include Hilton’s experiences and reactions to Arab culture and society, as well as the girl-on-girl competition that the show’s format typically features. Half of the potential BFF’s will be from the Middle East, and half from elsewhere who are currently living in Dubai.
While testing the ladies’ character to see who fits her style, Hilton’s going to have to drastically tone down her behavior. Hirschorn said the Dubai production won’t be as risqué as the American and U.K. versions, given the cultural norms in the Middle East.
Let’s see how long the party gal fares without alcohol, swearing and plunging necklines.