February is a month that offers something for everyone. Historical celebrations, groundhogs in top hats, romance and roses, and if none of that appeals to you – how about the annual Sports Illustrated Swimsuit Issue?
Since 1964 February has been the month when men wait by their mailboxes to peruse the latest high fashion poses from the world’s most beautiful women. Models yearn for the opportunity to pose in Sports Illustrated as it traditionally provides their entry ticket into supermodel status. To support the yearly launch, there’s been an HBO special, video’s and CD’s, a reality TV model search and countless calendars. And to introduce the 2009 edition of the Sports Illustrated Swimsuit Issue, now there’s a first ever personal appearance launch party planned.
Southwest Airlines will cover and wrap one of its Boeing 737-700 jets with art that celebrates the 2009 swimsuit edition.
And very early on February 12 they will fly between several and a half dozen of the magazine models from New York to Las Vegas for a series of opening events to be held in Las Vegas.
Stop by later this week and read our Las Vegas Backstage Access blog for a list of the models and the local public celebrations that will kick-off the 2009 Sports Illustrated Swimsuit Edition.