Carey Hart, the motocross superstar phenom and co-owner of Las Vegas-based Hart & Huntington Tattoo Company in Las Vegas, was a poster boy for PETA on February 3, appearing in the nightclub Wasted Space (a club that he also co-owns) in the Hard Rock Casino & Hotel to “expose” the cruelty of the fur trade by showing off his amply tattooed body in a poster. Hart stood next to the poster, with the tagline: “Ink, Not Mink” in a brand-new ad for PETA that espouses, “Be comfortable in your own skin, and let animals keep theirs.”
Other notables appearing in PETA’s “Ink, Not Mink” ad series will later include Dennis Rodman, Tommy Lee, and Miami Ink star Ami James.
PETA says animals that are trapped for fur suffer excruciating pain before trappers crush their chests or bludgeon them to death. On fur farms, animals are poisoned, gassed, or anally electrocuted or have their necks broken. In China, now the world’s leading fur exporter, animals-including cats and dogs-are often skinned alive.