Lance Burton’s magic and his theater at the Monte Carlo, suprisingly, is not the center of the Las Vegas MAGIC universe this week. Burton, at least for this week, has to share his headliner billing with the Men’s Apparel Guild of California. 
The MAGIC show runs February 17 through February 19 at the Las Vegas Convention Center and Las Vegas Hilton in Las Vegas. Expected to draw an estimated 120,000 attendees, the show brings the best and most prestigious clothing exhibitors to Las Vegas convention halls, introducing new style and trends that fast-track to the general marketplace.
This year MAGIC will expand further with the introduction of “MAGIA at MAGIC”. Located in the South Hall of the Las Vegas Convention Center, MAGIA is designed for the Hispanic and Latin American markets.
“We realize that this is a pivotal time in our industry,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. Categories are evolving, trends are changing and our clients are looking to MAGIC for a new approach to their business needs. We’ve assembled an amazing team and listened to invaluable feedback from our customers, and the result is a strategy we believe in. There has never been a more exciting time to be a part of The MAGIC Marketplace.”
Vegas Backstage Access (VBA) 