Before Chris Pine walks the red carpet during the May Star Trek movie premier this May, he will first be attending the ShoWest Final Night Banquet on Thursday, April 2 to accept the ShoWest Male Star of Tomorrow award.
Past winners of ShoWest Male Star of Tomorrow have included Emile Hirsch, Shia LaBeouf, Heath Ledger, and Matt Damon.
ShoWest is an annual event for motion picture professionals and theatre owners. This year it will be held at Bally’s and Paris Hotel and Casino in Las Vegas from March 30 through April 2.
Although current economic trends have cut into the entertainment budget of most families, ShoWest provides an opportunity for theatre owners and operators to find enhancements and offer incentives that will not only bring those crowds back but keep them at the theatre longer.