In this choking, restless economy, how do you draw better focus to your Las Vegas casino or hotel? Simple: Put a camera view on the side of your business.
SkyTag, a building wrap design firm, has provided the ‘guiding light,’ draping two sides of the Luxor Hotel in Las Vegas with an advertisement that mimics what you see when you look through the lens of your camera or video recorder.
This “camera” is taking a photograph of the famous “Welcome to Las Vegas” sign. By using this local landmark as the centerpiece to the design, SkyTag has managed to not just focus attention on the Luxor but also focus attention on Las Vegas. And with some luck, this campaign may just focus attention on SkyTag itself as a viable advertising alternative.