Justin Timberlake may want to take a page from the book of illustrious Las Vegas Mayor Oscar Goodman when it comes to promoting liquor in Las Vegas. While Goodman occasionally makes appearances with showgirls and gin, Timberlake now likes to dance and sing his way through Las Vegas appearances with his new 901 tequila buddy. He’s been spotted at XS at Encore, the Playboy Club at the Palms, and elsewhere swigging on the yummy brew.
901 is the area code of Memphis where Timberlake grew up and according to Timberlake, “It’s also the time that the evening stops and the night officially begins.”
901 tequila will be available in May, sold exclusively in Las Vegas, New York and Los Angeles.