Hard Rock to Open New Café in Las Vegas

Hard Rock International will open a new 41,000-square foot flagship cafe in Las Vegas. The new Hard Rock Cafe Las Vegas will be located on the Las Vegas Strip, dominating the new Showcase Mall development. The existing, smaller Las Vegas cafe located on Paradise Road at Hard Rock Hotel and Casino should benefit from the increased development in the area, including the planned expansion of the Hard Rock Hotel and Casino complex.

“The Las Vegas Strip location can best be compared to New York when we moved the Hard Rock Cafe New York from 57th Street to Times Square, where we have tripled sales, and Boston, where we recently relocated the cafe to the Fanueil Hall area and enjoyed incredible success,” said Hamish Dodds, president and CEO, Hard Rock International. “Las Vegas is the entertainment capital of the world, and there is no better location than our new home on ‘The Strip.'”

Scheduled to open in summer 2009, the new Hard Rock Cafe Las Vegas plans to be one of the city’s premier dining and entertainment destinations, with three floors and more than 41,000-square feet of space, including a 700-seat restaurant, live concert venue and Hard Rock’s largest Rock Shop. In addition to a state-of-the-art facility, the cafe will also feature rock ‘n’ roll memorabilia from Hard Rock’s unmatched collection. The Showcase Mall Phase III is being developed by City Center Retail, LLC, a San Francisco-based development company, and Angelo Gordon & Co., a New York-based investment firm.

As guests approach the new Hard Rock Cafe Las Vegas, the first sight to grab their attention will be a larger-than-life guitar on the exterior of the building, reaching more than three stories tall. Upon entry, the first level of the new Hard Rock Cafe Las Vegas will include a 3,364-square-foot Rock Shop featuring the brand’s iconic merchandise. The second level will boast a rockin’ bar and main dining area with more than 7,000-square-feet of space, as well as a 1,642-square-foot outdoor dining area with a deck overlooking the sights of the city. The third floor will include a live music area for concerts and special events, and will also be used for banquets, corporate events and more, and another main bar area.

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