The Nevada Development Authority is on their annual search and destroy hunt, or so it seems, to lure recession-strapped California businesses to Nevada, away from having to settle for IOUs from the government as paycheck substitutes.
Nevada is now waging a vicious $300,000 advertising blitz, themed “Kiss Your Assets Goodbye,” complete with flying pigs and chimps, that pits Nevada’s lack of personal and corporate income tax and its lower workers’ compensation insurance rates against California’s hearty tax structure and extensive regulatory regime.
On top of the chimp spots, there’s a print ad claiming California will be more pro-business when pigs fly, as well as a radio spot with an actor portraying a businessman getting the shaft, as the announcer says: “We’re all learning to bend over and kiss our assets goodbye.”
Not relying on ads alone to shill new business, there’s also a public relations campaign deploying social-networking Web sites, including Facebook, Twitter, Linked-In- and even an original pop song that will air on YouTube.com later this week.
Some, though, are going fighting bonkers over the stomach-churning campaign, refusing to run the ads. KABC, the ABC affiliate in Los Angeles, California has refused to air the ads, saying they don’t want to encourage businesses to leave California.
The campaign will run for 90 days, after which the authority will develop and launch a new campaign. They have $700,000 more in the Nevada budget to spend on advertising in the next 10 months.