The “What Happens Here, Stays Here” Las Vegas slogan is up for one of the biggest awards in the advertising world: a spot on the Advertising Walk of Fame on Madison Avenue.
Still going strong after seven years, R & R Partners says its wildly popular advertising slogan was the brainchild of two employees. Interestingly, both say they each came up with the idea on their own at the same time.
But before “What Happens Here, Stays Here,” they tried a several campaigns, including “Freedom Party”; “Vegas is Calling”; “What You Want, When You Want It”; and “Las Vegas – Open 24 Hours.”
None of these, or any new ones for that matter, have had the same impact.
“In the recent economic downturn, we’ve had to take the campaign in some different directions,” explains Randy Snow, R & R Partners. “And people have asked what happened to ‘What Happens Here, Stays Here’?”
The winner will be announced on September 22.
Las Vegas is up against several other tourist destinations in the competition, including the “I Love New York” and “Virginia’s For Lovers” campaigns.