John Varvatos Celebrates Grand Opening of his new Bowery NYC Store in Las Vegas Tonight with Performance by Cheap Trick

True legends of epic proportions will come together tonight, Thursday, Sept. 24, in Las Vegas as John Varvatos, right, and hard rockers Cheap Trick join forces and team up to celebrate the opening of John Varvatos Bowery NYC at the Hard Rock Hotel & Casino.  Action kicks off at 7 p.m.. 

Fresh off a recent tour promoting their newest record, “The Latest,” Cheap Trick, comprised of Bun E. Carlos, Rick Nielsen, Tom Petersson and Robin Zander, will perform at the boutique’s grand opening celebration.

Varvatos’ new 3,000 square-foot Hard Rock boutique is where fashion and music can live and groove together.  The store features a stage with top-of-the-line gear for planned events like the opening party, as well as for impromptu jam sessions from visiting rockers, stars and shoppers alike.  

In addition to offering all three John Varvatos brands (Collection, Star USA and Converse), the new store is the exclusive Nevada dealer of James Trussart guitars.  Made from custom shaped metals, these high-end guitars have landed in the hands of well-known collectors such as Billy Gibbons of ZZ-Top, Joe Perry of Aerosmith, and Rick Neilson of Cheap Trick. 

If you’d like an article reviewing the venue, interviews with the talent, or professional photography for your publication, please fill out a comment to this post and Las Vegas Backstage Access will get back to you later today.