Harrah’s Interactive Entertainment and IMG Sports & Entertainment announced a four-year contract extension for global representation of the WSOP property.
According to the agreement, IMG will continue to use its international network to help establish the brand in areas beyond Las Vegas and London.
“We are looking to emphasize the ‘World’ in World Series of Poker as our vision of the brand extends beyond the annual events in Las Vegas and London,” said Mitch Garber, CEO of Harrah’s Interactive Entertainment.
“By tapping the global reach and expertise of IMG, we are confident that together we can take the brand to new levels on the international stage through new international bracelet events and other WSOP licensed poker events.”
IMG has worked with the WSOP since 2005 and helped attract corporate sponsors like Jack Link’s, Hershey’s and Planters.