Las Vegas Rethinks Lavish Attractions Draw

Las Vegas may have to retool its lavish hotels and entertainment branding to attract a whole new breed of budget conscious travelers that won’t accept anything else- now or in the future when the economy improves.

Cirque du Soleil has been offering 40% off ticket packages for two, and the Bellagio has dropped nightly rates to as low as $90.

“You’ve got to drop your rates, but you don’t want to create a sense that this is a discount experience or that the experience itself has been diminished,” said Billy Vassiliadis, chief executive of public relations firm R&R Partners.

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