The Las Vegas Convention and Visitor’s Authority says this is the busiest December Las Vegas has ever experienced. They expect to see $250 million in non-gaming revenue this month that will bring in over 300,000 tourists.
The National Finals Rodeo kicked off Thursday night in Las Vegas. For years, it was the only major event in Las Vegas for the month of December, but that has changed. 174,000 people are predicted to attend the NFR. The event is expected to bring in $50 million alone in non-gaming revenue.
Not only is NFR in Las Vegas this week, so is the first ever Rock ‘n Roll Marathon on Sunday which brings World Class and recreational runners from all around the world, racing down the entire length of the Las Vegas Strip for the first time accompanied by bands all along the route.
Throughout the week there were grand openings of CityCenter properties, which will culminate on Dec. 16 with the opening of the flagship property, Aria Resort.
NASCAR Awards Week with events all this week for an event that was previously in New York for three decades. Three thousand NASCAR officials alone were in Las Vegas, bringing in an estimated $6 million of revenue.