Expect to see free-flowing Patron and Grey Goose at your upcoming Super Bowl party? You say, “Whatz Dat?”
Americans’ love affair with top-shelf booze apparently has really cooled last year, as recessionary woes took a dramatic toll on high-price tipples.
Although people drank more alcohol, it turned out to be much cheaper brands, according to a report by an industry group. They also appeared to be more ‘closet’ drinkers, preferring to guzzle more at home and less in pricier bars and restaurants to save money- and, perhaps, to avoid costly drunk-driving arrests.
Industry growth slowed in 2009, with the amount of liquor sold by suppliers up by only 1.4 percent– the smallest hike since 2001.
And the lowest-priced segment, including brands like Popov vodka, reportedly grew the fastest, with volume rising 5.5 percent. The most expensive brands – think Grey Goose, tumbled a whopping 5.1 percent.
So, better crank up your dusty still- it’s almost Super Bowl time!