Super Bowl Parties Bring Out Cheap Drunks

Expect to see free-flowing Patron and Grey Goose at your upcoming Super Bowl party?   You say, “Whatz Dat?”

This year you’ll be lucky to imbibe on wood grain alcohol at your friends’ party.

Americans’ love affair with top-shelf booze apparently has really cooled last year, as recessionary woes took a dramatic toll on high-price tipples.

Although people drank more alcohol, it turned out to be much cheaper brands, according to a report by an industry group.  They also appeared to be more ‘closet’ drinkers, preferring to guzzle more at home and less in pricier bars and restaurants to save money- and, perhaps, to avoid costly drunk-driving arrests.

Industry growth slowed in 2009, with the amount of liquor sold by suppliers up by only 1.4 percent– the smallest hike since 2001.

And the lowest-priced segment, including brands like Popov vodka, reportedly grew the fastest, with volume rising 5.5 percent.  The most expensive brands – think Grey Goose, tumbled a whopping 5.1 percent.

So, better crank up your dusty still- it’s almost Super Bowl time!

Advertisements

Leave a comment

Filed under Las Vegas, news, sports, Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s