Las Vegas Pawn Shop Doubles as Reality TV Show, Proving Junk Sells

Well, it’s not all junk.  But many may think their dust-collecting, largely abandoned asset won’t bring much money- that is until they haggle with Rick Harrison, center, or his father, Richard, left, or son Corey who co-own a hugely successful Las Vegas pawn shop, Gold and Silver Pawn. 

Recession?  What recession?  Boom times are out the roof, thanks in no small part to the History Channel’s hit reality TV series “Pawn Stars.” 

Back in July, before the show started, the family business about 70 customers a day that showed up at the 713 Las Vegas Blvd. South address. 

And now? “We do about 1,000 a day,” said beaming Rick Harrison. 

The 35 episodes of national TV exposure have doubled revenue and generated a non-stop waiting line of 50 customers throughout the day, which usually ends at 11 p.m. 

The Harrisons have even added a surreal touch for their customers: a velvet rope for crowd control, ala a Las Vegas nightclub. 

Two of the more shocking items that recently arrived: a bronze medal from the 1960 Rome Summer Olympics and a 1998 Denver Broncos Super Bowl ring.  Rick Harrison said he paid $700 for the medal and $11,000 for the bejeweled ring.  The medal came from a shoebox found in a garage by a son-in-law who was cleaning up after his wife’s father died. The family, who lived in the Midwest, was vacationing in Las Vegas and decided to sell the medal. 

“Names aren’t etched on Olympic medals so we have no idea who it belonged it to,” Harrison said. 

Harrison said the ring owner identified himself as a former landlord of Bronco safety Tori Noel, a late addition to the team roster. The former University of Tennessee standout saw little action that year in Denver, the first of back-to-back Super Bowl titles, and suffered a career-ending injury the next year during training camp. 

It’s not the only Super Bowl ring pawned at Gold and Silver. Harrison said he purchased Brock Williams’ ring from the 2002 Super Bowl-winning New England Patriots. 

Williams, a former cornerback at Notre Dame, was paid about $2,000 for the ring. He never returned to buy it back, Harrison said.

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