Tag Archives: advertising

“What Happens Here, Stays Here” Ad Slogan Competes for Madison Avenue Hall of Fame

The “What Happens Here, Stays Here” Las Vegas slogan is up for one of the biggest awards in the advertising world: a spot on the Advertising Walk of Fame on Madison Avenue. 

Still going strong after seven years, R & R Partners says its wildly popular advertising slogan was the brainchild of two employees. Interestingly, both say they each came up with the idea on their own at the same time.

But before “What Happens Here, Stays Here,” they tried a several campaigns, including “Freedom Party”; “Vegas is Calling”; “What You Want, When You Want It”; and “Las Vegas – Open 24 Hours.” 

None of these, or any new ones for that matter, have had the same impact.

“In the recent economic downturn, we’ve had to take the campaign in some different directions,” explains Randy Snow, R & R Partners. “And people have asked what happened to ‘What Happens Here, Stays Here’?” 

The winner will be announced on September 22. 

Las Vegas is up against several other tourist destinations in the competition, including the “I Love New York” and “Virginia’s For Lovers” campaigns.

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Nevada Tells California: “Kiss Your Assets Goodbye”

The Nevada Development Authority is on their annual search and destroy hunt, or so it seems, to lure recession-strapped California businesses to Nevada, away from having to settle for IOUs from the government as paycheck substitutes. 

Nevada is now waging a vicious $300,000 advertising blitz, themed “Kiss Your Assets Goodbye,” complete with flying pigs and chimps, that pits Nevada’s lack of personal and corporate income tax and its lower workers’ compensation insurance rates against California’s hearty tax structure and extensive regulatory regime. 

On top of the chimp spots, there’s a print ad claiming California will be more pro-business when pigs fly, as well as a radio spot with an actor portraying a businessman getting the shaft, as the announcer says:  “We’re all learning to bend over and kiss our assets goodbye.” 

Not relying on ads alone to shill new business, there’s also a public relations campaign deploying social-networking Web sites, including Facebook, Twitter, Linked-In- and even an original pop song that will air on YouTube.com later this week. 

Some, though, are going fighting bonkers over the stomach-churning campaign, refusing to run the ads. KABC, the ABC affiliate in Los Angeles, California has refused to air the ads, saying they don’t want to encourage businesses to leave California. 

The campaign will run for 90 days, after which the authority will develop and launch a new campaign.  They have $700,000 more in the Nevada budget to spend on advertising in the next 10 months.

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Las Vegas Tourism Industry Faces Tough Times

The $231.2 million budget for the Las Vegas Convention and Visitors Authority – the group charged with the responsibility for attracting visitors to Las Vegas – will be punctuated by 12 months of spending cuts, a hiring freeze and ban on employee overtime. 

“We’ve had to adjust in ways we’d never dreamed of,” said board member and MGMG Mirage executive Chuck Bowling, in a board of directors meeting last week. 

The loss of $65 million from room tax is creating challenging budget choices, which is 11 percent smaller than the budget for the 2009 fiscal year. 

The authority will save $23 million in the upcoming year as a result of a decision to suspend work on a proposed $890 million renovation of the Las Vegas Convention Center.   

It will save an additional $2.4 million on salaries, wages and benefits across all departments, thanks in large part to a current hiring freeze that covers 50 open positions and tight overtime restrictions. 

Their advertising budget is not immune from the axe, as the authority shaved $3.3 million, leaving a budget of $86.5 million to advertise Las Vegas to the world. 

Declines are expected to become less steep in September, which will be one year since the Las Vegas economy went into a nose dive.

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Sky Holds Answer to Las Vegas Woes?

In this choking, restless economy, how do you draw better focus to your Las Vegas casino or hotel?  Simple:  Put a camera view on the side of your business.  

SkyTag, a building wrap design firm, has provided the ‘guiding light,’ draping two sides of the Luxor Hotel in Las Vegas with an advertisement that mimics what you see when you look through the lens of your camera or video recorder.   

This “camera” is taking a photograph of the famous “Welcome to Las Vegas” sign.  By using this local landmark as the centerpiece to the design, SkyTag has managed to not just focus attention on the Luxor but also focus attention on Las Vegas.  And with some luck, this campaign may just focus attention on SkyTag itself as a viable advertising alternative.

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Las Vegas Ratchets Up Advertising Campaign to Lure More Visitors

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Business survival and prosperity in Las Vegas is all about having the proper branding that is married with alluring, can’t-live-without content, and putting it together to provide the visitor great value.  The trick is to get the visitors coming in droves to Las Vegas.  Drawing the attention and attracting interest is one of the major joint charters of the Las Vegas Convention and Visitors Authority and their advertising firm, R & R Partners, long-famous for coining the oft-chanted ad slogan:  “What happens in Las Vegas, stays in Las Vegas.”   But saying it is so is one thing, doing it has been challenged as of late.  

Crimping their plans, Las Vegas has received some notorious flap over their weak controls on charitable spending.   The Las Vegas Conventions and Visitors Authority CEO Rossi Ralenkotter inappropriately approved a $25,000 donation to the National Jewish Medical and Research Center in Denver, while Ralenkotter later accepted a humanitarian award from the group.   But Las Vegas mayor Oscar Goodman stepped up to the plate on the matter on January 13 and promptly fixed the loophole.   Future charitable donations are now to be specifically identified as line-item budgets and group approved before any expenditures.  Additionally, the authority changed their policy to ensure multiyear contracts with vendors don’t have a set spending level, and put in controls and greater scrutiny to prevent any vendor overpayments, as was alleged with R&R Partners.

Although the authority has recently spent $2.5 million on their “Vegas Bound” advertising program to have Cranberrry Gap, Texas folks take a break from their ordinary lives and head to our land of neon lights – which, the authority says generated for Las Vegas the positive ad exposure coming from nearly 200 online news stories, 100 newspaper stories, and more than 250 television stories –  an arduous road to hoe remains to hit their 2009 marketing and advertising campaign goal to increase Las Vegas visitors to 39 million, up from last year’s figures of 37.5 million visitors- a lofty goal considering our economy that is mired in a deep economic recession.    And despite the many construction stoppages for planned Las Vegas casinos brought on by our financial crisis, still 13,000 new hotel rooms are slotted to open this year.  Filling those rooms with the current trend of reduced visitors will be a challenging proposition, to say the least.

Undaunted by the risk, the Las Vegas Convention and Visitors Authority is forging ahead and planning to spend an additional $10.5 million the first quarter of this year in television, print, and online advertising to attempt to stem the visitor bleeding, and, hopefully, turn the tide around for businesses.   The ads are focused on specific show, attraction, and resort marketing tactics, which, in the past they have left up to the individual properties to promote, while the authority typically spent advertising dollars to build the “Las Vegas” brand image.  It’s a risk, but one many in the authority and the City of Las Vegas see calculated and necessary in order to try to survive.

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