Tag Archives: alchohol drinks

Cheap Beer Buzz Comes to Las Vegas

Nothing beats sweltering 110-degree days in Las Vegas and chugging down cold suds.  7-Eleven is banking on it.  The third largest beer retailer is rolling out their store-brand beer at a budget price- but, they say, with a premium taste. 

The Game Day beer launch, happening this month at 7-Eleven stores nationwide, takes advantage of the current economic downturn, hoping a long, cold one is the elixir for sagging beer sales. 

Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year. 

Game Day comes in two varieties. Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5 percent alcohol and 155 calories. The price is between $6.99 and $8.99 for a 12-pack, depending on local taxes and distribution costs, and 24-ounce singles are available for between $1.49 and $1.89. 

The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country’s largest contract brewers.

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Real Beer Floats – and more – in Las Vegas

Forget the root-beer– I mean, after all, when in Las Vegas party you should be partying with the big boys – or gals – right-o?  And that includes your beer! 

Combine your beer with dollops of real ice cream at the Yard House in Las Vegas ( Town Square, 6593 Las Vegas Blvd South) for a mere $7. 

Not an ice cream junkie?  Then take a play out of Yard House director of beverage Kip Snider’s playbook who likes to add Lindemans Framboise or Young Double Chocolate stout.

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