Expect to see free-flowing Patron and Grey Goose at your upcoming Super Bowl party? You say, “Whatz Dat?”
This year you’ll be lucky to imbibe on wood grain alcohol at your friends’ party.
Americans’ love affair with top-shelf booze apparently has really cooled last year, as recessionary woes took a dramatic toll on high-price tipples.
Although people drank more alcohol, it turned out to be much cheaper brands, according to a report by an industry group. They also appeared to be more ‘closet’ drinkers, preferring to guzzle more at home and less in pricier bars and restaurants to save money- and, perhaps, to avoid costly drunk-driving arrests.
Industry growth slowed in 2009, with the amount of liquor sold by suppliers up by only 1.4 percent– the smallest hike since 2001.
And the lowest-priced segment, including brands like Popov vodka, reportedly grew the fastest, with volume rising 5.5 percent. The most expensive brands – think Grey Goose, tumbled a whopping 5.1 percent.
So, better crank up your dusty still- it’s almost Super Bowl time!