Nothing beats sweltering 110-degree days in Las Vegas and chugging down cold suds. 7-Eleven is banking on it. The third largest beer retailer is rolling out their store-brand beer at a budget price- but, they say, with a premium taste.
The Game Day beer launch, happening this month at 7-Eleven stores nationwide, takes advantage of the current economic downturn, hoping a long, cold one is the elixir for sagging beer sales.
Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year.
Game Day comes in two varieties. Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5 percent alcohol and 155 calories. The price is between $6.99 and $8.99 for a 12-pack, depending on local taxes and distribution costs, and 24-ounce singles are available for between $1.49 and $1.89.
The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country’s largest contract brewers.
Like to get away from it all? Have a brewskie and try your luck at video poker? Now you can get all that and – if you’re really feeling lucky – a new 9mm Smith and Wesson handgun to call your own and have some good clean fun!
The O’Aces Bar & Grill in Las Vegas, 4955 S. Decatur Blvd., is amping up their promotions campaign to lure in a new caliber of customers in our knee-deep recession. They’re offering a smokin’ 9mm Smith and Wesson handgun as their jackpot to any video poker customer that is lucky enough to hit two royal flush bullseyes within a month. That’s right.
The spirited promotion is stirring up a whirlwind of controversy, even for a city that sees and does it all. Some say it’s downright dangerous, providing a legal license to kill. Bar management quickly counters, saying they’re just being innovative and trying anything they can to survive, adding “it’s our right to bear arms.”
So far, their innovative new business promotion is proving to be a silver bullet killer- they’re bringing in customers they’ve never seen before.
No word on what President Obama is planning to do to curb the proliferation of such handguns.
Win two royals and a scantily clad cocktail waitress just slings you the shiny gun from under the bar and you pack out the heat ? Wrong. Instead, the winning, albeit most likely tipsy gambler receives a voucher that they then take to a gun store, pass a background check, pay the license fees- then pack the heat.
And, yesiree, there are some other strings attached: Gamblers need to plunk down at least a buck twenty-five and they must be active O’Aces rewards club members.
Hurry, don’t miss out on this gunslinging action. There’s still time to win. Several of their customers have won one royal flush, but not two of the winning hands- yet.
MonteLago Village Resort is nationally known for their luxurious Spa Vita Di Lago, boutique shopping and a championship golf course. But on Saturday, March 14, they are adding a whole new wrinkle: The MonteLago Village Resort and Buckbean Breweing will host the first ever Village Beer Fest to raise funds for the Muscular Dystrophy Foundation of Las Vegas. Tickets are $20 per person for the four-hour event; ticket cost includes an engraved commemorative glass.
Buckbean Brewing recently expanded into the Las Vegas and Northern California markets. Currently is it is the largest production microbrewery in Nevada. The craft beer company produces two signature beers, Original Orange Blossom Ale and Black Noddy Lager, which are available in environmentally-friendly cans. This allows beer fans the opportunity to carry their favorite beverage with them during all outdoor activities without being worried about broken glass.
“Buckbean’s is excited to partner with The Village on this event and hope it will become an annual event,” said Buckbean Brewing Company Owner Douglas Booth. “The location is perfect for this type of event with restaurants and shops to enhance the experience and a resort in case guests have had too much fun and need a place to sleep.”
In addition to tasting the countries most distinctive brews, The Village Beer Fest will have live music and offer delicious snacks. Hotel packages including tickets to The Village Beer Fest are available at MonteLago. (Please click on link for further information.)