Tag Archives: Bobby Baldwin

Only One Gambling Site in Las Vegas’ New $8.5 Billion CityCenter

AriaIs gambling in Las Vegas becoming passé with the advent of new venues? 

Gaming regulators in Las Vegas last Friday granted preliminary licensing approval for the only casino component inside the $8.5 billion CityCenter project and suggested the revenue mix might be sharply different from the traditional gaming-driven environment that has existed since Las Vegas’ creation. 

During a hearing that lasted more than two hours, the Nevada Gaming Control Board was told not to expect additional gaming inside the multiple hotel, high-rise residential and entertainment complex. 

Aria, pictured, CityCenter’s 4,004-room centerpiece, was designed as the project’s only casino. Vdara and Mandarin Oriental are nongaming hotels, and Veer Tower is strictly residential. 

Executives from MGM Mirage and Dubai World, its 50-50 partner in the development, explained the CityCenter concept, using a promotional sales video and previewing Aria’s first television advertisement in what will be a $20 million marketing campaign. 

Gaming is not the focal point of the 67-acre project. The casino at Aria, roughly the size of Bellagio, will have only 145 table games and 1,940 slot machines, half of which will be linked to a server-based gaming platform. 

Aria President Bill McBeath said the casino’s revenue projections are modeled with Bellagio, but the CityCenter casino has fewer slot machines. He said Aria is designed to have private gambling salons like other MGM Mirage high-end casinos, but the rooms will not be used immediately. 

“There will be cross-marketing between the properties,” McBeath said. Aria will host MGM Mirage’s private Chinese New Year party for high-end customers at the MGM Grand, Bellagio and other company resorts. 

McBeath said Aria’s slot machines are projected to produce roughly $320 win per unit per day. 

During MGM Mirage’s quarterly earning conference call with analysts, City Center Chief Executive Officer Bobby Baldwin said Aria would produce $1.2 billion in revenue in 2010. 

“The (revenue) projections are optimistic,” Gaming Control Board Chairman Dennis Neilander said. “But they seem reasonable.” 

The three-member control board then recommended unanimous approval for Aria. The Nevada Gaming Commission will consider the recommendation this week.

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Elvis Enters Las Vegas ‘House,’ Prepares for New Cirque du Soleil Show

Elvis?  Isn’t he dead?  Naah.  In Las Vegas, the iconic entertainer never really died- he just morphed into impersonators galore, performing one after-life performance after another.  cirque

Cirque du Soleil is capitalizing on the the never dying Elvis fever big-time, preparing for their new Elvis show “Viva Las Vegas,” slated to open this December at CityCenter, located on 67-acres on the Las Vegas Strip between the Bellagio and Monte Carlo, boasting the largest private development – and most extravagant – in United States history which will add 6,000 new hotel rooms to the existing Las Vegas inventory of 140,000 rooms. 

The seventh Cirque show in Las Vegas will be housed within Aria at CityCenter, a 61-story, 4,004 room gaming property featuring the most technologically advanced green-sustainable suites in the United States. 

Making a marketing splash last Saturday, 22 of the 75 new cast members arrived in street clothes in Las Vegas from Montreal, Canada, Cirque’s headquarters, to a hearty serenade of the theme song from Elvis’ 1964 film by more than a dozen colorful characters from “Mystere,” “Ka” and “Criss Angel Believe,” three of Cirque’s six shows in Las Vegas.  

The new troup arrivals will have three weeks to find a place to settle in Las Vegas before resuming rehearsals. 

The remaining cast members will arrive in Las Vegas over the next couple of days. 

Cirque production manager Mike Anderson promises fans will feel Elvis’ presence in the CityCenter theater. The show, directed by former Michael Jackson choreographer Vince Patterson, will feature dancers, acrobats, “a killer band and a lot of guitar elements,” Anderson said. 

Priscilla Presley, who married Elvis in Las Vegas in 1967, was among a VIP group that got a preview of the show last Wednesday. Also attending was CityCenter boss Bobby Baldwin and Robert Sillerman, who purchased 85 percent of Elvis Presley Enterprises in 2004 for $114 million.

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Eva Longoria Brings Beso Restaurant to Las Vegas

The City Center in Las Vegas is in full development and Las Vegas is pulling in Hollywood’s hottest entrepreneur, Eva Longoria to bring her favorite culinary delights. EvaLangoria

With the success of her Hollywood restaurant Beso, Eva will be bringing it to the Las Vegas Strip inside Crystals, CityCenter’s planned retail and entertainment district

Last week, Eva took some time off of her hit TV show Desperate Housewives and headed to Las Vegas to meet with Bobby Baldwin, CityCenter’s President and CEO; and Frank Visconti, President of Crystals at CityCenter, to discuss the highly anticipated Las Vegas debut of her famed restaurant and nightclub, Beso Las Vegas

Beso will take a Latin approach to classic steakhouse cuisine, featuring an eclectic and contemporary dinner menu for which Eva shares her own recipes. Since Beso’s Hollywood grand opening in 2008, it has become the stomping ground for Hollywood stars attracting such names as David Beckham, Justin Timberlake, Zac Efron, among others.

Located at the forefront of CityCenter, Crystals will combine dramatic architecture with exclusive offerings from the world’s most elite brands to become a key Las Vegas shopping destination.  Large-format luxury retailers Louis Vuitton, Hermes, Prada, Christian Dior will be among its brands. Additional retailers will include Tom Ford, Miu Miu, Paul Smith, Porsche Design among others.

Looks like Hollywood will be finding a new home in Sin City this December.

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