The former Hollywood madam Heidi Fleiss enjoys doing most anything dirty in Nevada. Her dirty empire is now morphing, going to the dogs, with grandiose plans to grow it leaps and bounds.
First, Fleiss gave a boost to Pahrump, Nevada tax revenues in 2007, and since, by opening her very successful Dirty Laundry coin-op laundromat business. Now, she’s got a new plan– taking dead aim at cleaning all the dirty dogs in Las Vegas.
Fleiss is the new owner of a small dog grooming business located in a Kmart shopping center at Sunset and Sandhill roads in Las Vegas that offers everything from doggy dye jobs, nail polish pet-icures, to self-service stations where, if so inclined, you can wash your own dirty ol’ pooch.
They’re calling their business Dirty Dog, though the sign above the door still bears the business’ old name, Little Buddy Bath.
Fleiss’ business partner in the venture is Kendra Jade Rossi, left, a porn star and recovering sex addict who said she plans to regularly commute to Las Vegas from her home in Los Angeles.
Their place is open for business, but it’s a bit of a mess right now as Fleiss and company remodel with calming colors and distressed antique furniture meant to give it that “shabby-chic look.” When they’re done, Fleiss hopes, their doggy salon is going to look like something you would find in a ritzy Los Angeles shopping area.
“But it’s going to feel in your pocket like you just went to Kmart,” Rossi said.
Fleiss got the dirty dog bug and decided to get into the grooming business after she attended PetSmart Inc.’s annual meeting in June and learned how much money people spend on their pets each year– to the tune of $6 billion!
“I wish I’d known about this before. I never would have gone into the sex business or any other business,” Fleiss quipped.
Fleiss went to the PetSmart meeting in New York City to speak on behalf of People for the Ethical Treatment of Animals (PETA), which has called on the retailer to phase out the sale of live birds.
Fleiss has always had a true, enduring love for all types of flesh, feathered and furred animals. She developed a passion for parrots almost immediately after she moved to Pahrump in 2005 and inherited a menagerie of 26 of the exotic birds from her elderly neighbor. She now shares her home with her feathered friends, letting them fly free without confining cages.
Fleiss originally moved to the town 60 miles west of Las Vegas to open a unique brothel for women called the Stud Farm, but she later abandoned that idea amid political pressure and excessive government red tape. [Feb. 13 Las Vegas Backstage Access article.]
Fleiss and Rossi struck up an amiable friendship recently when they appeared together on the VH1 rehab reality show “Sober House,” where Fleiss went after soon-to-be-televised treatment for drug addiction.
“We formed our own little clique,” said Rossi, who runs an animal rescue in Los Angeles.
Fleiss said they bonded over their love of animals. “The way I am about birds, she is about dogs,” she said.
They are already talking about expanding the shop and adding boarding services and dog nutrition counseling. And that’s just the beginning.
“We don’t want one Dirty Dog, we want 100 Dirty Dogs,” Fleiss said, adding the pet industry looks like a can’t-miss proposition.
“Anything with animals does really well. Come on, people buy their dogs $8,000 Gucci sweaters,” she said. “People get over their mother or brother dying. They never get over their pet dying.”
So why should people trust their beloved pets to a madam and a porn star who just happily met each other in rehab?
“I changed my whole life for animals,” Fleiss said, adding her past is just that- the past.