Each day in Las Vegas tens of thousands people spend oodles of money on nongaming activities. Knowing this, Harrah’s Entertainment has recently come up with a new revenue enhancing idea- expanding their rewards programs to nongamblers.
Customers signed up on the programs can now earn a reward point for every dollar spent in stores and restaurants at Harrah’s casinos. Although the largest chunk of overall casino revenue is generated by gambling, that amount is falling as other segments, including rooms and drinks, is growing at warp speed.
Harrah’s Entertainment is reportedly seeking a building permit for a three-story, 72,000-square-foot Strip-front build-out on the southwest corner of Paris Las Vegas. That space, which now has a fountain and an outdoor dining area, would get a retail store, new restaurants and a nightclub.
Harrah’s Entertainment is taking over management of hotel operations at the Planet Hollywood casino-resort in Las Vegas as it continues to negotiate with lenders to buy the property.
The privately held casino operator, who likes Planet Hollywood for its location and brand, said today that it would start managing the hotel at midnight this Saturday, Jan. 16.
Regulatory filings show the resort defaulted on an $860 million loan in September.
There is no deal yet for Harrah’s to take ownership of the property, but the gambling giant has applied with Nevada gambling regulators for a license to run it.
Planet Hollywood has 2,500 rooms and manages another 1,200 units, including vacation homes and regular hotel rooms, in a tower that opened earlier this month.