March 19, 2010 · 12:32 PM
The head of Sony Pictures said earlier this week that movie theaters should offer healthier snacks to help fight obesity and give audiences a broader range of food choices.
With the movie industry achieving record revenues last year, despite a record recession, Michael Lynton, chairman and chief executive officer for Sony, told theater owners at their annual ShoWest convention this week in Las Vegas that a survey by the studio at 26 theaters nationwide found that two-thirds of movie-goers said they would be likely to buy healthy concessions if available.
The survey found that 60 percent of parents thought that healthier concessions would enhance the moviegoing experience and that 42 percent of parents would buy concessions at theaters more often if healthier choices were offered, Lynton said.
“I don’t mean close the window for popcorn, soda and candy. Audiences love them and should always be able to buy them at your theaters,” Lynton said in the keynote address as the four-day movie convention opened.
“I can almost imagine the Romans eating popcorn and drinking Coke at the Coliseum 2,000 years ago. Or the Greeks munching on Sno-Caps at the Theatre of Dionysus in Athens,” said Lynton.
But “by bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need,” Lynton said.
According to Lynton, healthier food selections suggested by those surveyed include fruit cups, vegetables with dip, yogurt, granola bars, baked chips and unbuttered, air-popped popcorn.
Lynton said the Alliance for a Healthier Generation, launched by former President Bill Clinton and the American Heart Association to fight childhood obesity, has offered to help advise theaters on healthier concession items.
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September 29, 2009 · 9:03 AM
Jared Fogle, the man who more than 10 years ago lost over 245 pounds by eating two SUBWAY sandwiches a day, will be at the White Middle School in Las Vegas this Wednesday, September 30, 2009 from 1:30 p.m. to 2 p.m. to speak to students, teachers and faculty about the need to eat healthy and stay fit.
White Middle School hosts 1,300 children in grades 6, 7 and 8 and is an active participant in the Vegas PBS Keeping Kids Fit program. Jared’s story resonates with children and provides a real life incentive for kids to stay healthy and fit.
On the heels of a national study on obesity released earlier this summer, Jared has been speaking at venues across the country about the importance of making healthy food choices. With our country’s health care crisis at an all time high and health care related costs due to obesity in the billions. Jared, who has been a long-time advocate for children, believes that by investing in prevention through education it can make a significant impact.
Vegas PBS Keeping Kids Fit was started two years ago and has been recognized for program excellence both nationally and locally. Keeping Kids Fit incorporates diverse forms of technology along with hands on instruction to promote wellness. The program targets children and families who are statistically at a higher risk for childhood obesity.
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Tagged as childhood obesity, children, dieting, diets, fitness, fitness programs, healthy, healthy living, Jared Fogle, junk food, Keeping Kids Fit, Las Vegas, Las Vegas Backstage Access, Las Vegas news, lifestyle, news, obesity, PBS, White Middle School, youth fitness