Tag Archives: marketing

Tropicana in Las Vegas Taps New Marketing Vice President

The Tropicana hotel on the Las Vegas Strip has a new marketing vice president.

Tropicana Las Vegas President Thomas McCartney announced  that Cynthia Mun has been hired to head marketing of the property’s $125 million restoration and rebranding. 

McCartney says the effort will focus on the Tropicana casino, pool, restaurants and bars, guest rooms and conference center. 

McCartney says Mun has 20 years of marketing experience, most recently as executive director of business insights and strategy at casino giant MGM Mirage. 

Mun previously was a new product development executive at Dun & Bradstreet, and co-founded a wireless technology company based in San Francisco. 

She studied biophysics, biochemistry and sculpting at Yale University, completed Harvard Business School’s leadership and strategy programs, and attended Le Cordon Bleu’s California Culinary Academy.

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Tropicana in Las Vegas Undergoes Major Rebranding Campaign

tropicana2As part of a $125-million renovation, the Tropicana Hotel and Casino in Las Vegas is undergoing a complete rebranding campaign, starting with a logo change announced on August 6. The company is working to build buzz about the brand and spread the message of the rebrand to influencers, tourists, and feeder markets in Southern California, Arizona, Texas, and New York.

Tropicana Las Vegas is led by chairman and CEO Alex Yemenidjian, who acquired the property with Onex Corp. after it emerged from bankruptcy July 1.

“We have new ownership now and a new management team,” said Trish Gilbert, VP of marketing for Tropicana Las Vegas. “It’s not just bringing [the property] up to today’s standards, but really adding the flare of a new brand to it,” Gilbert added. She described the new brand theme as “a Havana, old-Cuban theme, [with] Latin flare.” 

Tropicana is using traditional media relations—reaching out to travel and tourism publications, bloggers, and regional business news outlets—and social media, focusing on a soon-to-launch Tropicana Las Vegas blog, Facebook, and Twitter. 

The company is not currently working with a PR firm, Gilbert said, but it is “talking to several agencies of how they could come on board and help us during the actual launch,” which is currently scheduled for the third quarter of 2010.

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Criss Angel Blasts Perez Hilton in Las Vegas

criss-angelDefinitely no love is lost between “Mindfreak” Las Vegas illusionist Criss Angel and celebrity gossip blogger Perez Hilton. perez-hilton

As Angel was ending his magic show Friday at the Luxor in Las Vegas, he announced that he had someone special in the audience, asking Perez Hilton to stand up. 

“We have the world’s biggest douchebag asshole in the house!” shouted an agitated Angel. 

Perez Hilton, whose real name is Mario Lavandeira, smiled broadly and fired back:  “Thanks for the free tickets.” 

The buzz is that Angel berated the blogger after his camp saw Perez Hilton’s Twitter site, which carried real-time comments dissing Angel’s show, including “unbelievably BAD!” and “I would rather be getting a root canal.” 

So what you say? Perez Hilton has reportedly 600,000 “followers” on his Twitter social networking site.   That’s a whole lot of free marketing publicity.

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Sky Holds Answer to Las Vegas Woes?

In this choking, restless economy, how do you draw better focus to your Las Vegas casino or hotel?  Simple:  Put a camera view on the side of your business.  

SkyTag, a building wrap design firm, has provided the ‘guiding light,’ draping two sides of the Luxor Hotel in Las Vegas with an advertisement that mimics what you see when you look through the lens of your camera or video recorder.   

This “camera” is taking a photograph of the famous “Welcome to Las Vegas” sign.  By using this local landmark as the centerpiece to the design, SkyTag has managed to not just focus attention on the Luxor but also focus attention on Las Vegas.  And with some luck, this campaign may just focus attention on SkyTag itself as a viable advertising alternative.

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