Tag Archives: NFR

December Brings Most Monthly Revenue Ever for Las Vegas

The Las Vegas Convention and Visitor’s Authority says this is the busiest December Las Vegas has ever experienced. They expect to see $250 million in non-gaming revenue this month that will bring in over 300,000 tourists. 

The National Finals Rodeo kicked off Thursday night in Las Vegas.  For years, it was the only major event in Las Vegas for the month of December, but that has changed. 174,000 people are predicted to attend the NFR.  The event is expected to bring in $50 million alone in non-gaming revenue. 

Not only is NFR in Las Vegas this week, so is the first ever Rock ‘n Roll Marathon on Sunday which brings World Class  and recreational runners from all around the world, racing down the entire length of the Las Vegas Strip for the first time accompanied by bands all along the route.

Throughout the week there were grand openings of CityCenter properties, which will culminate on Dec. 16 with the opening of the flagship property, Aria Resort.

NASCAR Awards Week with events all this week for an event that was previously in New York for three decades.   Three thousand NASCAR officials alone were in Las Vegas, bringing in an estimated $6 million of revenue.

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“Cowboy Up” in Las Vegas – National Finals Rodeo Buck into Las Vegas

On Dec. 3-12 the Wrangler National Finals rodeo — the sport’s answer to the Super Bowl and World Series — is back with latigo and spurs at the Thomas & Mack Center in Las Vegas– with some huge numbers to celebrate. 

This is the silver anniversary of the rodeo’s move to Las Vegas, and it comes with plenty of gold — a rodeo-record purse of $5.75 million. 

The move from Oklahoma City to the Entertainment Capital of the World in 1985 has worked out beyond all expectations for rodeo — and for Las Vegas. Every performance has been sold out for more than 20 years, and telecasts of last year’s 50th anniversary edition of the rodeo drew 15.4 million viewers. 

The non-gaming economic impact of the rodeo to the region last year was $54.7 million, according to figures compiled by the Las Vegas Convention and Visitors Authority. 

But those numbers are just the by-product of the rodeo’s real business of determining world champions. Eleven months of crisscrossing the country in trucks and planes, going short on sleep and subsisting on fast food only qualifies a cowboy to compete for a gold buckle. Every world title is decided on Las Vegas’ big stage. 

If that’s enough cowboy action, the NFR Cowboy Christmas gift show also starts on Dec. 3 at the Las Vegas Convention Center, running through Dec. 12. 

The Las Vegas Backstage Access calendar lists some of the many events.

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