Today, some Starbuck lattes will take on a whole new distinctive flavor offering- – brewskies and wine.
Adding to the intrigue, their distinctive logo is also being dropped- and even their name.
Three Seattle Starbuck stores are closing today and being rebranded as “15th Avenue Coffee & Tea,” in an effort to give their profits a boost in a tepid economy, according to Starbucks CEO Howard Schultz.
The haute coffee general is attempting to use these pilot stores as a means to craft methods to get closer to their dwindling customer base. More than just offering liquor options, they are also expanding their service mix to include art events and poetry reading. Anything goes to bring in the business.
It’s anticipated that if this pilot test is successful, Starbucks around the U.S. will soon take on a whole new look and feel.