Tag Archives: stripper-mobile

‘Stripper-Mobile’ Putt-Putts Back to Las Vegas

The creator of the “stripper-mobile” plans to bring it back to Las Vegas but officials say they’ll try to enact a permanent ban on the traveling nudie show. 

Larry Beard, the creator of the innovative truck featuring strippers dancing in the back in a lighted Plexiglas box to advertise local strip clubs, said he wants to bring it back after their national “tour” to participate in Las Vegas’ April 30 Pride Parade. 

The truck debuted in November 2009 with dancers from the Deja Vu and Little Darlings strip clubs, but when Clark County commissioners complained, Beard took it off the streets. 

Since then, the truck has gone to New Orleans for the National Football Conference championship game, then to Miami for the Super Bowl. It also spent some time in Tampa Bay and St. Louis. 

“I’d like to run it up and down the road {in Las Vegas} a couple times,” Beard said. “If I get half a chance, you know, I will.” 

Clark County Commission members say they want to rewrite an existing law to keep the “stripper-mobile” off the Sin City streets for good.

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Strippermobile Shuns Las Vegas, Launches U.S. Tour

Just because it doesn’t happen in Las Vegas anymore, it doesn’t mean it doesn’t make sense- and money. Though the strippermobile is no longer trolling for customers down the Las Vegas Strip due to earlier Clark County Commissioner’s admanat objections based on safety concerns, in the next few weeks it will be going up and down Main Street, USA. 

On January 10, it will become a Las Vegas-born – and banned – business that took its show on the road. 

As previously reported by Las Vegas Backstage Access, the last and only time the vehicle rolled was November in Las Vegas, when bikini-clad strippers hopped aboard and gyrated inside the truck’s Plexiglas-enclosed cargo area, swung around a brass pole affixed to the middle of the truck bed. 

Launching what arguably may be one of the greatest marketing ploys ever, the  “Strippermobile Winter Tour 2010,” as it is dubbed, will be filmed as a documentary, carrying a full production crew with them.  Larry Beard, marketing guru for Déjà vu gentlemen’s club in Las Vegas, hopes to have it broadcast on cable television, albeit most likely adult on-demand channels. 

With three select strippers ready and willing to tout their wares, Beard expects the truck to roll out of Sin City on Jan. 10, making its first stops on their national tour in Southern California.  That state has almost 20 Déjà vu- operated strip clubs.  The strippermobile with then go up the coast, lingering in Portland, Ore., because, says Beard, the decency laws there are lax and the dancers will be totally nude during that stretch of the trip.   

After Portland, it’s off to Seattle, then to the Midwest- Minnesota, Illinois, Indiana, Ohio and Michigan- all of which have Déjà Vu clubs.  Then it’s off to New York City and Times Square, down to Maryland, over to Kentucky and Tennessee, down to Florida for the college spring break and over to Louisiana for Mardi Gras.  Then their itinerary takes the crew to Colorado before the wayward truck comes home to roost once again in Las Vegas in the spring. 

“And on our travels, of course, we’ll get pictures of the girls alongside Mount Rushmore and other famous sites,” Beard says.

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Strippers Strip Down Strip in Las Vegas

Even the men who hand out the alluring but tawdry “nude girls direct to your room” handbills stopped their hawking long enough to do some gawking at the “stripper-mobile” as it rolled down the Strip in Las Vegas.   Nearly everyone stopped to take notice. Stripmobile

The vehicle is akin to a small U-Haul truck but with Plexiglas surrounding the brightly lit cargo area instead of walls. In the middle is a gleaming stripper pole. Swinging around the pole is a scantily clad young woman. Two of her fellow strippers are in the back of the truck too, eagerly awaiting their turns. 

It’s the ultimate new advertising vehicle that really draws in the business in Las Vegas, according to Larry Beard, marking director for Déjà Vu Showgirls. Having run the truck up and down the Strip late at night and into the wee hours for only the past 11 days, he claims it has doubled business at the all-nude Déjà Vu and Little Darlings gentlemen’s clubs. 

If a couple of Clark County commissioners get their way, however, it might soon be a late, great idea. Arguing that state and county laws prohibit the use of a public right of way for advertising-only vehicles, as well as the possibility that the distracting nature of the “advertising” is such that it could cause accidents, commissioners plan to discuss it at this coming Tuesday’s board meeting. 

“You could have 10 of them out there pretty quick and a million people just staring,” Commissioner Steve Sisolak said Tuesday. “We have to get a handle on it before it gets too out of hand.” 

But inside the nearly soundproof rectangle that literally glows from a distance, Kay, 21, and Alyssa and Bella, both 20, were concerned about the pole slipping out of their hands. They balanced on clear-plastic high heels and laughed and posed. Their bikini tops and bottoms are skintight to try to prevent any wardrobe malfunctions during acrobatics on the pole. 

Kay used a loudspeaker to urge onlookers to come see her sans clothing at Déjà Vu. 

A young man in a passing SUV waved a fistful of dollars out his window. The double-takes spread like a wave through the pedestrians on the sidewalk.

“This is what Las Vegas is all about,” said Beard, marketing director for six business entities including Déjà Vu Showgirls, Little Darlings and Hustler Topless gentlemen’s clubs. “You come here to see something you can’t see anywhere else in the world.” 

The reaction, and effectiveness of the advertising, “has been phenomenal,” said Fred Robertson, whose company, Rolling Ads, provides the truck. “Most people don’t pay attention to billboards. We go out and people are just waiting to see it.”

Beard said this is an alternative to paying huge tips to cabdrivers to bring in customers and all the legal hassle that is ensuing. 

The adult strip clubs need this, they say. Business has been bad- really, really bad. 

That argument probably won’t fly with some county commissioners, though.  Sisolak, for example, was spurred by a letter from a constituent, Ann Mueller, who told the Sun her grandson saw the stripper-mobile on Paradise Road around 5 p.m. Friday. (Beard said the truck usually only rolls from 10 p.m. to 2 a.m. but went early that night to accommodate a TV news crew.) 

Mueller said in her letter: “This is not only disgusting but very dangerous” because it could cause a traffic accident. 

But nothing about the women or the truck is illegal, a Metro Police spokesman said. “As long as it’s not impeding traffic, it’s fine,” Officer Jacinto Rivera explained. 

Clark Countty Commissioner Chris Giunchigliani contends that Metro police department doesn’t enforce the law on mobile billboards in public rights of way because officers don’t have the time. 

“But just because no one has enforced it doesn’t mean it’s not the law,” she said. “I don’t care about the content or that they’re female dancers. I’m sick of the women, in fact — let’s get some men up there for once. But this is just illegal.” 

Business owner Marla Letizia previously defeated efforts to outlaw her company’s mobile billboards. She finds the stripper-mobiles “disgusting,” however, and hopes commissioners ban them. 

“They won’t say it, but this is truly about content,” Letizia said. “It’s time someone in the community has the guts to say this is about class and decency in our community.” 

If that argument is made, it is unlikely to withstand a court challenge, lawyer Allen Lichtenstein said. “It’s a First Amendment issue and commercial speech is protected speech,” he explained. 

The stripper-mobile would not qualify as obscene, indecent or harmful to minors — “there’s nothing illegal about it,” he said. 

Then again, maybe there doesn’t need to be. County sources say some of the powerful owners of Strip properties want the stripper-mobile stopped.

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