Tag Archives: Super Bowl

NASCAR in Las Vegas Will Exceed Super Bowl Fan Draw

The many NASCAR driver meet-and-greet events and deafening varooms befitting plenty of exciting dirt track racing action all started yesterday in Las Vegas.  By the time the marquee Sprint Cup Shelby American on Sunday is over, an estimated 300,000 people will have experienced the roar of racing in their ears and smell of gasoline enticing their nostrils.   That’s four times the attendance at the Super Bowl, according to Chris Powell, president of the Las Vegas Motor Speedway. 

For the Sprint Cup race alone – the biggest event of the weekend – in 2009 about 140,000 spectators saw the race.  That’s down from about 152,000 in 2008 and the record attendance of 156,000 in 2007. 

Regardless of the ending attendance figure this year, the significant question is if those people can translate into record spending.  Most Las Vegans are hoping and praying it does, giving their languishing economy a much needed economic bump. 

Out-of-towners hold the key trump card to this weekend’s economic prosperity, comprising 70 percent of the race crowd invading Las Vegas. 

Attempting to lure more tourists to the track than prior years, race ticket prices at the Las Vegas Motor Speedway have been greatly reduced this year. With more people attending, hopefully, that will translate into more ancilliary spending on goods and services. 

Las Vegas hotels will undoubtedly be the major economic beneficiaries. The recessionary price levels of hotel rooms that have plagued Las Vegas for the past year have virtually disappeared, albeit temporarily. The Riviera, mirroring what most Las Vegas hotels are doing, is jacking their weekend’s room rates to a whopping $224 per night.  But next weekend the Riviera will zoom back down to their customary $79 level. 

Budget hotel are also raising their rates, as well the higher priced Strip hotels, such as Harrah’s that is sold out all weekend, and Wynn Las Vegas and the Hard Rock Hotel, both sold out on Saturday. 

VEGAS.com reports their Web site’s hotel room sales are up 30 percent. 

Rolling up the total revenue picture, excluding gambling revenue, the associated revenues from last year’s NASCAR weekend raked in $107 million, according to the Las Vegas convention and Visitors Authority. 

But that doesn’t come close to 2008 revenue, when the haul was $134 million. Most don’t think this year will equal that level. However, should the heavy rain that is anticipated to blanket Las Vegas intermittently on Saturday postpone Saturday’s Sam’s Town 300 race and cause the race to move to Monday, that might be just the silver lining needed to help close the revenue gap, keeping race fans in Las Vegas and extra day or two, perhaps aided in no small part by the dangling carrot of being able to see heartthrob racer Danica Patrick strut her stuff. 

Will this year’s racing events add up to yielding the top revenue producing weekend in Las Vegas?

Advertisements

Leave a comment

Filed under entertainment, food, news, sports, travel, Uncategorized

Las Vegas Pawn Shop Doubles as Reality TV Show, Proving Junk Sells

Well, it’s not all junk.  But many may think their dust-collecting, largely abandoned asset won’t bring much money- that is until they haggle with Rick Harrison, center, or his father, Richard, left, or son Corey who co-own a hugely successful Las Vegas pawn shop, Gold and Silver Pawn. 

Recession?  What recession?  Boom times are out the roof, thanks in no small part to the History Channel’s hit reality TV series “Pawn Stars.” 

Back in July, before the show started, the family business about 70 customers a day that showed up at the 713 Las Vegas Blvd. South address. 

And now? “We do about 1,000 a day,” said beaming Rick Harrison. 

The 35 episodes of national TV exposure have doubled revenue and generated a non-stop waiting line of 50 customers throughout the day, which usually ends at 11 p.m. 

The Harrisons have even added a surreal touch for their customers: a velvet rope for crowd control, ala a Las Vegas nightclub. 

Two of the more shocking items that recently arrived: a bronze medal from the 1960 Rome Summer Olympics and a 1998 Denver Broncos Super Bowl ring.  Rick Harrison said he paid $700 for the medal and $11,000 for the bejeweled ring.  The medal came from a shoebox found in a garage by a son-in-law who was cleaning up after his wife’s father died. The family, who lived in the Midwest, was vacationing in Las Vegas and decided to sell the medal. 

“Names aren’t etched on Olympic medals so we have no idea who it belonged it to,” Harrison said. 

Harrison said the ring owner identified himself as a former landlord of Bronco safety Tori Noel, a late addition to the team roster. The former University of Tennessee standout saw little action that year in Denver, the first of back-to-back Super Bowl titles, and suffered a career-ending injury the next year during training camp. 

It’s not the only Super Bowl ring pawned at Gold and Silver. Harrison said he purchased Brock Williams’ ring from the 2002 Super Bowl-winning New England Patriots. 

Williams, a former cornerback at Notre Dame, was paid about $2,000 for the ring. He never returned to buy it back, Harrison said.

Leave a comment

Filed under art, entertainment, Las Vegas, news, Uncategorized

Super Bowl in Las Vegas Brings Reported $1 Million Bet

Adam Meyer, who has the license plates, “Bet on Me,” on his Bentley, has supposedly been approved for a whopping $1 million Super Bowl bet at the M Resort.

Leave a comment

Filed under entertainment, Las Vegas, news, sports, Uncategorized

Where are the Super Bowl Parties in Las Vegas? Everywhere!

Why spend thousands of hard earned dollars to go to Miami when you catch all the action literally everywhere in Las Vegas for a comparative mere pittance? 

Apparently, thousand of people are of the same persuasion. The Las Vegas Convention and Visitors Authority anticipate 278,000 people to visit Las Vegas this weekend- that’s a whopping 13.5 percent increase from last year’s visitor totals.  The nongaming impact from all those visitors is expected to be up 2.4 percent to $89.7 million. 

So, why don’t you see advertising on Las Vegas’ Super Bowl activities?  It’s simply because of the National Football League’s half-baked and business-choking stance against sports betting, the league has threatened legal action against Las Vegas casinos that use the Super Bowl name in their promotions of parties and events surrounding Sunday’s game. But that hasn’t deterred casinos from promoting “Big Game” activities at their properties or kept Super Bowl bets from becoming a major draw at local sports books. 

Station Casinos, South Point and The Orleans, for instance, will show the game in a ballroom that is open to the public. NFL rules do not allow companies to charge admission to rooms where the game is being shown. 

Las Vegas casinos also can have free but private viewing parties for invited guests and VIPs away from the sports book. 

Station Casinos, which owns 10 Las Vegas casinos, are holding viewing parties for invited guests and are offering $1 hot dogs and $1 Budweisers. 

The Las Vegas Hilton is also having a huge viewing party. 

The Palms will hold its football viewing party for VIPs in its Fantasy Suites, including the Hardwood Suite where guests can relax and shoot hoops during breaks in the game. 

The Hard Rock Hotel, which just opened 824 new hotel rooms and 40,000 square feet of new casino space, is having a public party in Wasted Space and a party for invited guests at The Joint. 

For Boyd Gaming Corp., whose properties include Sam’s Town, The Orleans and Suncoast, this weekend is one of the biggest on its winter calendar. 

“It’s far more than just the sports book,” Boyd spokesman David Strow said. “On Sunday, you’ll be able to see the game pretty much in every nook and cranny of the casino.” 

MGM Mirage is also expecting a big weekend even without a lot of extra hype. The gaming company said it has sold out or is near selling out at its 10 Strip properties even though it is not holding any special game-day parties or promotions, other than offering free T-shirts at Paris Las Vegas and Bally’s with $25 parlay bets. 

Nothing boosts business at Las Vegas sports books like the Super Bowl.  With a record haul predicted for the contest (previous article on Feb. 4, 2010 by Las Vegas Backstage Access), still wagering has never reached the elusive $100 million mark.  It has steadily increased over the years, from around $50 million in 1989 (when the San Francisco 49ers nipped the Cincinnati Bengals) to $71.5 million in 2002 (when the New England Patriots upset the St. Louis Rams) to a record $94.5 million bet on Super Bowl XL in 2006, when Pittsburgh beat Seattle.   Maybe this will be the year?

Leave a comment

Filed under entertainment, Las Vegas, news, sports, travel, Uncategorized

Super Bowl Betting the Largest Total Ever

Most Super Bowl betting experts predict this year’s Super Bowl to be the biggest in terms of overall traffic and amount of bets placed at the online sportsbooks and in Las Vegas.  

A Las Vegas bookmaker makes the Indianapolis Colts an early four-point favorite to beat the New Orleans Saints in the 2010 Super Bowl and the bookies (both in Las Vegas and online) pushed the line up to -5 ½.  Sportsbetting.com and a few others have moved the line up to Colts -6. 

Sean Van Patten of Las Vegas Sports Consultants recently told the AP that the Colts’ experience on the NFL’s biggest stage (they won Super Bowl XLI three years ago) helped them take the decided edge. 

The total in this Super Bowl, with a number that has remained steady for the most part, is 56 ½, being the highest total ever posted. 

“In the Super Bowl, most people don’t mind if the defense doesn’t show up as much,” Jay Rood, director of the MGM Mirage’s Race and Sports Book in Las Vegas, said in a telephone interview last week with Bloomberg News Friday. “For the most part they like to see a track meet back and forth. This one could deliver.” 

John Avello, the race and sports book director at the Wynn Las Vegas, said he can envision several scenarios that would keep this year’s game from being a high-scoring contest. 

“For the most part I’d believe that the weather will cooperate, but there’s always the chance it won’t,” said Avello, noting that both clubs played their first two playoff games in domed stadiums. “Second, the Colts’ defense is a lot better than people anticipate and the Saints’ defense showed they can get to the quarterback. This game may not be quite the shootout that’s anticipated.” 

“This is clearly the highest total for a Super Bowl we’ve ever had,” said Jay Kornegay, executive director of the Hilton Race and Sports Book. “People like to bet on offense and it’s shaping up to be an offensive game.” 

Despite the high number, nearly 75 percent of those betting the total were still backing the OVER heading going into the contest.

Leave a comment

Filed under entertainment, Las Vegas, news, sports, Uncategorized

Super Bowl Parties Bring Out Cheap Drunks

Expect to see free-flowing Patron and Grey Goose at your upcoming Super Bowl party?   You say, “Whatz Dat?”

This year you’ll be lucky to imbibe on wood grain alcohol at your friends’ party.

Americans’ love affair with top-shelf booze apparently has really cooled last year, as recessionary woes took a dramatic toll on high-price tipples.

Although people drank more alcohol, it turned out to be much cheaper brands, according to a report by an industry group.  They also appeared to be more ‘closet’ drinkers, preferring to guzzle more at home and less in pricier bars and restaurants to save money- and, perhaps, to avoid costly drunk-driving arrests.

Industry growth slowed in 2009, with the amount of liquor sold by suppliers up by only 1.4 percent– the smallest hike since 2001.

And the lowest-priced segment, including brands like Popov vodka, reportedly grew the fastest, with volume rising 5.5 percent.  The most expensive brands – think Grey Goose, tumbled a whopping 5.1 percent.

So, better crank up your dusty still- it’s almost Super Bowl time!

Leave a comment

Filed under Las Vegas, news, sports, Uncategorized

Las Vegas Sports Books Favor Arizona Cardinals in Super Bowl

The Pittsburgh Steelers are favored by 6 ½ to 7 points over the Arizona Cardinals in Sunday’s Super Bowl XLIII arizonacardinalscontest at Tampa, Florida.  Most of the early wagering at Las Vegas sports books has been for the underdog Cardinals. 

Wynn Las Vegas has the Steelers has a 7-point favorite. The Las Vegas Hilton has moved the line to 6 ½ and minus- 110.   Lucky’s sports books lowered Pittsburgh’s money-line price to minus-215 and, to attempt to dramatically boost the Super Bowl handle, posted about 165 proposition bets at seven sports books. 

The ‘dog is definitely receiving the lion’s share of wagering action. 

But there is no speculation about the Cardinals-Steelers matchup drawing a much needed $100 million revenue haul for Nevada.  

A Super Bowl-record $94.5 million was wagered in Nevada in 2006, when the Steelers upended the Seahawks, 21-10.  Nevada’s total wagering for last year’s game was $92.1 million.

Leave a comment

Filed under entertainment, Las Vegas, news, sports, travel, Uncategorized