Tag Archives: wagering

March Madness Translates into Las Vegas Happiness?

It used to be that the Super Bowl was the zenith of all sporting events for Las Vegas marchmadnesssportsbooks.  However this winter’s celebration of the professional athlete is finding a fierce challenger in the March playoff celebration of collegiate basketball. 

Over the last 20 years there has been a steady increase in the number of visitors booking rooms in Las Vegas during March Madness.  In 2008, February basketball betting was $116.7 million compared to $238.9 million in March, more than doubling the money wagered in Nevada casinos.   

Will this trend continue this year?  Can March Madness help boost the Vegas economy yet one more time? 

The answer for right now seems to be – yes and a guarded yes.  Major Las Vegas sports books at Caesars, Mirage and the Hilton reported late last week that more men than last year showed up for the start of March Madness, while taking the time to lounge in comfy chairs, and more importantly for the Las Vegas economy, drink and eat. 

Though this year’s Las Vegas sports books are taking in a greater number of bets, both men and women are betting fewer dollars per wager- so far.  

“I’m pleasantly surprised in light of the economy,” said a beaming Jim Pedulla, director of Caesars’ race and sports book.  He arrived to work last Thursday and had to immediately find an extra 160 seats for the more than 1,000 people who packed his book by 5:30 a.m. 

While great hotel and restaurant deals in Las Vegas are abundantly available both on and off the Strip, all the Las Vegas hotel sports books are definitely bustling with the brisk post-St. Patrick Day-pre-Spring Break-currently-celebrating March Madness crowds. 

Will this bristling activity be eventually translated into happy – not maddening – Las Vegas revenues?

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Las Vegas Sports Books Favor Arizona Cardinals in Super Bowl

The Pittsburgh Steelers are favored by 6 ½ to 7 points over the Arizona Cardinals in Sunday’s Super Bowl XLIII arizonacardinalscontest at Tampa, Florida.  Most of the early wagering at Las Vegas sports books has been for the underdog Cardinals. 

Wynn Las Vegas has the Steelers has a 7-point favorite. The Las Vegas Hilton has moved the line to 6 ½ and minus- 110.   Lucky’s sports books lowered Pittsburgh’s money-line price to minus-215 and, to attempt to dramatically boost the Super Bowl handle, posted about 165 proposition bets at seven sports books. 

The ‘dog is definitely receiving the lion’s share of wagering action. 

But there is no speculation about the Cardinals-Steelers matchup drawing a much needed $100 million revenue haul for Nevada.  

A Super Bowl-record $94.5 million was wagered in Nevada in 2006, when the Steelers upended the Seahawks, 21-10.  Nevada’s total wagering for last year’s game was $92.1 million.

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Las Vegas Bets – Prays – On Holding Winning Super Bowl Ticket

Despite our continuing gut-curdling economic crisis, through it all, Las Vegas sports betting operations have bettingremained strong, resilient, and, some say, even recession-proof. It remains one of our few local business saviors.  Gaming wagering profits accruing from the Super Bowl plays a crucial and pivotal role in our continued success. 

Last year’s hotly contested forty-second Super Bowl match up between the New York Giants and New England Patriots lost $2.6 million when pooling the net results accruing the from the total $92.1 million wagered at Nevada’s 174 sports books.  Ely Manning’s Giants, who closed wagering as 12-point underdogs, managed to upset Tom Brady’s Patriots, 17-3.  

But that was only the second time in 18 years that Nevada sports books lost on Super Bowl wagering. 

Looking back just a year earlier, a Super Bowl 2006 record draw of $94.5 million was wagered in Nevada, when the Pittsburgh Steelers were the victors against the Seattle Seahawks, 21-10. 

pittsburgsteelersEven with our nation’s economic collapse, this year’s February 1 contest at Tampa, Florida between the debutante, Cinderella-team Arizona Cardinals and the 900-lb gorilla on the block, Pittsburgh Steelers (six Super Bowls, with five wins) has, and is, drawing strong bettor interest.  Will David – reincarnated as the Cardinal’s Kurt Warner, with two Super Bowls and one win as a St. Louis Ram quarterback under his belt, pull off the ultimate coup and slay the Pittsburgh Goliath? 

The Steelers start as a 7-point favorite from most Las Vegas gaming venues and oddsmakers.  But most analysts this year doubt they will write over $100 million.  MGM Mirage sports book director Jay Rood, mirroring the majority sentiment of his peers, anticipates more wagering support for the Steelers, adding the take when all is done and said will probably fall somewhere between $85 million and $95 million.  

Hoping to dramatically boost this year’s gaming revenues, many gaming analysts predict a dramatic rise in the team, game, and player “prop” (proposition wagers) offerings.  They are rolling out many of enticing wager opportunities, ranging from the common, to the offbeat:  Will either team score three consecutive times without the other team scoring?  Will either team score in the final two minutes of the first half?  Or one can bet on Kurt Warner’s and Ben Roethlisberger’s pass attempts and passing yards.  And bettors can lay their money down on Edgerrin James’ and Willie Parker’s rushing yards.  

Is Las Vegas sports betting really recession-proof?  Many hopes and dreams – Las Vegas’ very economic survival – are riding high on this year’s Super Bowl revenue results.

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